LPL Financial has appointed David Reich, a former Ameriprise executive, to head the development of its retirement services platform.

As executive vice president, Reich will be responsible for expanding the company's retirement services platform and integrating it with other technologies, according to the nation's largest independent broker-dealer. 

"Reich will continue to build out the firm's retirement platform, rolling out new services and technology and furthering the integration of technology platforms used by LPL Financial advisors to support their retirement plan business," said Derek Bruton, managing director and national sales manager, Independent Advisor Services.

Reich fills a position previously held by Bob Francis, who held the title of executive vice president, retirement strategy prior to departing the company in January.

Bruton said Reich's focus is to continue to bolster the firm's retirement services offering.

"We are delighted to welcome David Reich, a truly seasoned veteran, to LPL Financial," Bruton said. "With the addition of David, we have assembled a highly complementary executive team that is second to none in the retirement space."

Reich will work closely with senior LPL Financial leaders, including Bill Chetney, executive vice president of LPL Financial Retirement Partners, who is responsible for guiding the firm's strategic direction in the retirement plan space. Reich and Chetney report directly to Bruton.

"The entire team is focused on supporting and growing our retirement plan business, and look forward to partnering closely with David as we continue develop and implement services and resources that reinforce our industry leadership in this area," Bruton added.

Reich most recently served as a vice president at Ameriprise Financial, where he was responsible for strategic development and marketing of all retirement products and platforms to financial advisors.  Prior to that, Reich served in a number of senior leadership roles across Ameriprise and American Express, its former parent company.