LPL Financial announced today that the Center for Wealth Planning (CWP), a nationwide network of independent advisors, has joined its RIA custodial platform.
Based in Troy, Mich., CWP serves 65 independent financial advisors who manage about $2 billion in brokerage and advisory client assets.
CWP provides practice management, compliance and marketing services to advisors who serve client with assets ranging from $50 million to $100 million.
CWP has used LPL’s corporate RIA and broker-dealer platforms since its inception in 2005. The decision to transition to the custodial platform will provide more options for advisors to operate and grow their businesses, while still being able to take advantage of a single, integrated platform that will support all of the business models CWP offers advisors, according to company officials.
“By giving our advisors the option to work through our own RIA—Center for Wealth Planning Advisors Inc.—or to continue to affiliate with LPL Financial’s corporate RIA, we now have the flexibility to offer multiple advisory business models and allow each of our advisors to run their businesses and pursue their goals as they see fit,” said Joseph Ruzycki, founder and CEO of the Center for Wealth Planning.