Firms that receive assets through referrals from Portfolio Checkup pay 25 percent of their advisory fees to Stronghold annually.
“It’s a fully disclosed and transparent 25 percent of the advising fee,” Gupta says. “That allows us to continue to maintain this seven-figure website.”
But Gupta maintains that the website is a tool to spread awareness of the fiduciary standard and to educate clients from brokerage firms.
Now Gupta is setting the stage for his firm’s continued growth.
“We’re going to open an office in New York before the end of the year,” he says. “Our clients are spread out across the country, so we want to make sure we’re able to grow to serve them. I don’t know if we’ll double our assets again in less than two years, but I see us continuing to grow slowly and intelligently.”