(Bloomberg News) MetLife Inc. may target annuities and U.S. retail life insurance for cost cuts as Chief Executive Officer Steven Kandarian unveils his plan to improve returns.

"I think they're going to announce some expense-reduction initiatives in those lines of business and maybe announce that they're cutting back on sales," Sean Dargan, an analyst at Macquarie Group Ltd., said in an interview. "The products there are commoditized, the environment there is very competitive and the company can probably achieve higher returns elsewhere."

Kandarian 60, is seeking to reverse a stock slide after the New York-based company declined 30 percent in 12 months through yesterday. Kandarian, who became CEO last May, has said that his firm, the largest U.S. life insurer, will announce its strategy tomorrow. The insurer already has started scaling back annuity sales and is exiting banking to limit U.S. oversight as it seeks to expand in emerging markets.

"We will fix or exit businesses that cannot consistently clear their hurdle rates," Kandarian wrote in a March letter to shareholders. Christopher Breslin, a company spokesman, declined to comment.

MetLife may target as much as $400 million in expense reductions, a goal that could be reached by eliminating jobs and advertising less at units it's scaling back, said Randy Binner, an analyst at FBR Capital Markets.

MetLife reduced expenses by $700 million annually in an initiative announced in 2008, William Wheeler, who was then chief financial officer, said in 2010. The company expanded outside the U.S. with the purchase of American Life Insurance Co. from bailed-out American International Group Inc. for about $16 billion in November of that year.

'More Complex'

"We now have Alico, which makes more complex something we just simplified, and we're going through another exercise in our review," Kandarian said Feb. 15.

Dargan said the focus on emerging markets may persuade the company to cut expenses in the U.S. Industrywide, individual life insurance policy sales increased in just four of the past 30 years, according to trade group Limra. They climbed 2 percent in 2011. MetLife has said it's working to sell more insurance to households making less than $100,000 a year by offering quotes on its Web site, which may lower costs.

MetLife is planning for variable annuity sales of about $18 billion this year, after exceeding $28 billion in 2011, when it was the largest seller of the equity-linked products. The head of U.S. distribution was reassigned as Kandarian sought to cut risk tied to stock market declines. Industrywide, total annuity sales slid 8 percent in the first quarter to $54.8 billion, Limra said.

Emerging Markets

Revenue from emerging markets will grow by about 20 percent a year through 2015, the insurer said in December. Kandarian hired Christopher Townsend from AIG this month to lead operations in Asia.

MetLife generated more than a quarter of its revenue outside the U.S. last year, compared with less than 15 percent in 2008. International operating profit almost tripled last year to $2.2 billion.

MetLife is among the bidders for ING Groep NV's Asian life insurance business, people familiar with the matter said. ING planned to sell the business in one piece, though some bidders are seeking to acquire certain operations, the people said.

"My personal impression is that they don't want more exposure to Japan, but that the Southeast Asia portion of that business would be attractive" to MetLife, Dargan said. He rates MetLife the equivalent of buy.

Mortgage Unit

MetLife freed up $1 billion in capital by striking deals to sell operations in nations including Venezuela, Kandarian has said. The firm said in January it would shut its home mortgage origination operation and cut most of the 4,300 workers.

The insurer had about 67,000 employees as of Dec. 31. That compares with 66,000 at the end of 2010 and 54,000 a year earlier, before the Alico deal.

Hartford Financial Services Group Inc. has narrowed its focus by agreeing to sell its individual annuities-distribution business. It's also seeking to sell Woodbury Financial Services and its retirement-plan and individual-life units to focus on property-casualty coverage.

Prudential Financial Inc., the No. 2 U.S. life insurer, is also expanding in Asia after the purchase of a business from AIG. The Newark, New Jersey-based insurer struck deals in 2011 to sell a commodities business and its real estate brokerage and relocation unit.

Kandarian has been unable to say exactly when MetLife will resume share buybacks and increase its dividend after the Federal Reserve twice rejected the company's capital plans. He declined last month to reiterate an earlier prediction that the insurer would no longer have bank status by June 30, after he agreed to sell deposits to General Electric Co.

"The driver of the stock is not going to be what happens with expense savings," Binner said. "The driver of the stock is what happens with capital deployment and the macroeconomic environment."

MetLife will make an announcement on its dividend in October, Kandarian said April 27.