Financial advisors routinely keep tabs on traditional growth metrics such as assets under management and gross revenue, but they’re a little lax when it comes to tracking profitability and client satisfaction, according to research from the Financial Planning Association.

As part of a broader survey pertaining to various aspects of the financial advisory profession, the FPA asked advisors how closely they monitor their firm’s financials and their capacity to add new clients, as well as client attitudes.

Surprisingly, just 53% of advisors who participated in the survey said they track total profit, while the percentages were significantly lower for those who said they track free cash flow (35%) and profit by client (29%).

Meanwhile, less than half (47%) of advisors said they’ve formally assessed the capacity of their business to know how many new clients they can add and comfortably manage within current resources.

Regarding clients, the survey found that advisors aren’t overly aggressive about soliciting client feedback. In fact, 37% said they haven’t asked their clients for feedback (specifically, in the form of a written survey) during the two years prior to taking the FPA survey. Twenty-two percent of respondents said they have used a written or online survey during the past two years, and others said they gauge client feedback through other means.