Miller/Russell & Associates has completed its transition to independence by rebranding itself as Miller Russell Associates. While the name change may seem subtle, it has enormous significance, says Mark Feldman, CEO and managing partner of the Phoenix-based RIA.
“From our newest advisors to our most accomplished partners, the name change is a clear signal that our associates are at the core of the firm and are the drivers of the firm’s future growth,” said Feldman. “This name change illustrates how the firm is moving from a founder, a concept and a group of people in support of that idea to a firm of synergistic associates operating as a team.”
The firm became independent and partner-owned in December 2012 after buying back the final shares from its banking partner, Western Alliance Bancorp.
Today, seven partners and one client own Miller Russell Associates. This partner-owned model is essential to maintaining the partners’ long-term commitment to succession planning and solidifying the firm for future generations of employees and clients, according to Feldman.
In addition to the name change, Miller Russell Associates has launched a new Web site and digital marketing campaign.