One57 (157 West 57th Street)

How does Extell President Gary Barnett get away with selling shiny, gift-wrapped ordinariness for top prices?

One57 crashes unceremoniously into the street, though a not-yet-installed rippling canopy may bring a note of whimsy.

The tower’s exterior, still famous for the construction crane that drooped alarmingly after Hurricane Sandy, is nearly complete.

Endless acres of cheap-looking frameless glass in cartoonish stripes and blotches of silver and pewter muddy this tower’s profile. Enough of lazy, no-character glass walls.

Skillful marketing is cheaper than real architecture. Architect Christian de Portzamparc salvages a bit of dignity with winsomely curving greenhouse hats atop the setbacks. That shaping of the views seems to have commanded the highest prices.

Design Architect: Atelier Christian de Portzamparc.

Developer: Extell Development Co.

Height: 1,004 feet.

Residences: 92.

Amenities: Glass-walled pool; pet-wash rooms.

Prices: At high end, $90 million-plus penthouse.