For the second year in a row, Voya Financial Inc. is offering babies born in the United States on October 19 a $500 mutual fund investment, Voya announced recently.
October 19 was the first working day of National Save for Retirement Week and the launch date for Voya’s newest "Born to Save" campaign.
Parents have until December 18 to apply at voya.com/borntosave.
The program was started last year, and 1,100 babies were enrolled. These babies received a $50 mutual fund investment as a birthday gift this year, Voya says. Approximately 10,000 babies are born each day in the United States.