Schwab Advisor Services has launched a new national advertising campaign aimed at advisors who want to go independent, Schwab announced Monday.
The new campaign will stress advisors’ independence and the support they can receive from Schwab. The ads will run in trade publications, in online banner ads and on social media channels.
The campaign kicks off with a print ad featuring Charles “Chuck” Schwab, founder and chairman of The Charles Schwab Corporation, praising the independent advice model. The next phase of ads will launch online in mid-June and will feature three independent RIAs who custody with Schwab telling their stories about going independent. Future ads will feature additional independent advisors who custody with Schwab.
The ads align with Schwab’s corporate brand platform, “Own Your Tomorrow,” which launched last summer and feature advisors who made the move to independence with support from Schwab, Schwab says.