Flashback to December 15, 2001. It's been two years since the tech bubble burst.  You are in the middle of client reviews and the mood is somber. The terrorist attacks of September 11 are behind us but the country is gripped by the fear of anthrax and the unknown. With the knowledge that prior losses in the market have never lasted more than two years, you urge your clients to remain calm, reassuring them that "this too shall pass."  You try to help by keeping them invested so when the rebound comes, as you know it will, they will participate.

Fast forward one year to December 15th, 2002. It turns out that the S&P500's loss of 9.1% in 2000 and 11.89% in 2001 was only the warm up for the 22.1% loss in 2002.  For the first time in history, the S&P500 lost value three calendar years in a row.  The reason for cautioning clients about past performance not being indicative of future results is palpable. Past performance can only tell us what has already happened, not what will happen.  

The decade ending 2010 taught us another hard lesson.  We can suffer two devastating recessions in the space of 10 years.  Many investors are still well below their high water marks established in 2000 or 2007. Those who lost their nerve at or near the bottom could be substantially upside down.

The adage that insanity is doing the same things over and over and expecting different outcomes can be applied to Modern Portfolio Theory (MPT). If we have learned anything from the past decade it is that building a portfolio based solely on MPT and expecting asset allocation to protect you from losses is insanity.

So what's our alternative? Adding gold to the portfolio doesn't help when ? not if ? gold plummets. Trying to time the market is, at best, an exercise in chance. Using stop orders to trigger liquidation at a specific price seems risky in the wake of the recent "flash crash" and only assures selling low versus a previous high. All these appear to be just another method of doing the same things over and over again.

One way to do things differently is to utilize portfolio insurance in the form of options, financial instruments that can mathematically insulate portfolios from catastrophic losses. The very definition of doing things differently, options can provide the reasonable expectation of a different outcome. 

Automotive Analogy
The role of options might be compared to that of automotive safety. While seatbelts, airbags and crumple zones all help protect occupants, they can't prevent accidents. Even those privileged to own the latest European flagships that can tap you on the shoulder if you happen to nod off while driving are unlikely to hit the freeway without first insuring the vehicle.

Similarly, allowing clients to drive an uninsured portfolio through what amounts to a demolition derby makes no sense either. So why do some allow it to happen?

For one, using options is much more complicated than simply recommending a mutual fund or buying a basket of securities and holding on. Compliance oversight and the added regulatory scrutiny of derivatives are other dissuasions.

But the public's desire for some level of protection in a portfolio should not be overlooked.  Sales of fixed indexed annuities and structured notes are skyrocketing, based in large part on the desire for principal protection.