Omaha, Neb.-based Peak Advisor Alliance has named Laura Pierson its new managing director. She becomes the first woman to lead the organization since its inception in 1993. Pierson joined the firm in 2006 and previously served as vice president and general manager. In her new role, Pierson will lead all aspects of the business including development and execution of strategic initiatives, new business and staffing.

Peak Advisor Alliance is a financial advisor coaching and resources program. Members receive one-on-one and group coaching support, along with various resources, strategies, systems, and tools to run their business.

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