Pershing will provide Jemstep Advisor Pro, Invesco Ltd.’s advisor-focused digital technology and investment solution, to its broker-dealers and advisors, Invesco announced Wednesday.
The program is expected to be available to Pershing clients in the third quarter of the year. Jemstep Advisor Pro enables advisors to access professional advice online through advisor-selected, customized asset allocations, says Invesco.
“Pershing serves a wide range of investment firms including RIAs and broker-dealers, and the Jemstep Advisor Pro platform offers the capabilities to satisfy the needs across our spectrum of clients,” says Jim Crowley, chief relationship officer at Pershing. “Jemstep Advisor Pro is distinct in that it combines Invesco’s leading world-class investment capabilities with best-in-class digital technology to enhance the financial experience for advisors and end investors.”
Jemstep Advisor Pro is open architecture, which allows investors to access a variety of professionally selected investment options across mutual funds and ETFs, Invesco says.