Pershing introduced its Alternative Investment Center at the firm’s INSITE 2014 conference in Hollywood, Fla. today. Accessed through NetX360, the firm’s technology platform, the new resource provides advisors with research and screening tools aimed at helping them find solutions for clients seeking alternative strategies.

Advisors now have access to investment details on more than 2,300 alternative products as well as research from companies such as Morningstar and Blue Vault Partners.  Investment comparison tools, real-time market announcements and whitepapers, and commentary from leading alternative investment providers are also available, says Pershing.

Pershing also announced today new alternative investment asset-class additions to FundVest 200, the firm’s list of no-transaction fee mutual funds. These include domestic and international real estate, credit/event-driven, managed futures, absolute return and multi-strategy funds.

“Education remains one of the toughest obstacles when it comes to alternative investments,” said Sandra Bolton, managing director, financial solutions at Pershing. “Our Alternative Investment Center will address the most pressing issues by helping advisors not only understand the available products, but also by providing information on the vast array of alternative investments available through Pershing and thought leadership from leading investment management experts.”