Financial advisors may have clients interested in a new Web site from a prepaid tuition plan owned and operated by 270 private colleges and universities.

Private College 529 Plan today launched, which features profiles of member schools, an interactive blog focused on college savings strategies and topics, and stories from families that have successfully used the program.  

"Whether families choose to utilize our program exclusively, decide that an alternative plan best suits their needs, or some combination of the two, we want to help increase awareness of the long-term financial planning that is required in today's economy to ensure that a higher education is attainable for as many families as possible," said Nancy Farmer, president of Private College 529 Plan.