Raymond James Financial is partnering with software platform developer Actiance to provide financial advisors compliant access to social media tools, including LinkedIn, Facebook and Twitter.
The tools include optional marketing support with access to a library of pre-approved content.
Raymond James Marketing Director Mike White said the company made a public commitment earlier this year to provide additional marketing and communications support for advisors who want connect with clients and prospects via social networking sites.
"Our partnership with Actiance has enabled us to keep that promise while ensuring regulatory compliance," White said.
In addition to incorporating the technology and archiving platform of Arlington, Va.-based Actiance, White said Raymond James has developed guidelines, training sessions and marketing and communications support to help advisors use social media in their client engagement and prospecting activities.
Raymond James has about 5,400 financial advisors serving 2 million accounts in 2,400 locations throughout the U.S., Canada and overseas, with about $256 billion under management.