By and large, folks seem to like their full-service investment firms. Then again, rising markets will do that to people. According to the 2013 U.S. Full Service Investor Satisfaction Study from J.D. Power & Associates, overall investor satisfaction with full-service investment firms rose for the second consecutive year.
The 11th annual version of the study conducted by the Westlake Village, Calif.-based marketing information services company measured investors satisfaction in seven areas: investment advisor; investment performance; account information; account offerings; commissions and fees; Web site; and problem resolution. Overall satisfaction rose to 789 on a 1,000-point scale, up from 775 in 2012 and 772 the prior year.