4. Close The Loop Between Social Media And Websites
Add social links to your website to make it easy for people to follow you. Those links should be visible on every page of your website. According to Hubspot, U.S. Internet users spend three times more time on blogs and social networks than on email. Add social sharing buttons to your blog. These handy buttons make it extremely easy for your visitors (clients and prospects) to share your content on their favorite social networks. Blog posts that are shared on Twitter and Facebook get twice as many inbound links than those not shared on social media at all.
–– Loic Jeanjean, Director Sales & Marketing at AdvisorWebsites.com
5. Be Educational
Advisors should have ‘evergreen’ content that’s already written and pre-approved by their compliance department about general market trends. Such content can be tweeted or posted quickly when there are market events. Another important consideration: tweets or posts should always link back to the advisor’s website. The content of tweets and posts should always be educational, and never commercial or sales-y. Social media shouldn’t be used as this generation’s ‘cold calling.’
–– George Tamer, managing director of strategic relationships at TD Ameritrade Institutional
Bonus Tip: Know Who Your Clients Know
I helped out as a social media and client acquisition expert in the consulting lounge, and also led a roundtable discussion on the same types of topics.
Most advisors are not using social networks to know who their clients know. They grow their business on client referrals, but do not bother to connect with their clients and see who they know.
I often ask attendees, ‘Ten years ago, how much would you have paid for a service to know almost everyone that your clients know?’ Advisors probably would have paid thousands, if not tens of thousands of dollars. Well, guess what? Social networks allow this information to be gathered for free!