Greenberg said, “We would never recommend an advisor just talk about the industry.” The same holds true for sharing content on Twitter. Unlike with TV, where content gets screened and then pushed out through the major networks, the best content rises to the top with Twitter. It is getting there in a different way.
Looking at the future, he recommended using video content that is put in an easily digestible format. Explaining video popularity, he stopped short of saying that millennials do not want to read (which brought some laughs.)
Build NextGen Relationships With Content
Menaka Thillaiampalam, head of North America financial services marketing at LinkedIn, said that 67 percent of "high-growth advisors say they added a new client directly as a result of social media.” She also mentioned that 71 percent of millennials would rather go to the dentist than listen to what their banks are saying.
She suggested using LinkedIn to provide personalized content. “Millennials are looking for content that builds trust but empowers them to make their own decisions. Build loyalty early on by providing them content,” she said.
Mike Byrnes is a national speaker and owner of Byrnes Consulting, LLC. His firm provides consulting services to help advisors become even more successful. Need help with business planning, marketing strategy, business development, client service and management effectiveness? Read more at ByrnesConsulting.com and follow @ByrnesConsultin.