A Few Post-Game Takeaways
Although almost all small business owners will never be able to run a Super Bowl ad, there are lessons that can be learned from marketing’s greatest showcase:
1. Have an integrated marketing strategy. The more marketing tools and tactics that touch a target audience, the more effective the overall marketing campaign is going to be.
2. Make a connection. Successful marketing does more than deliver a straight-forward message. Just look at how humor and passion rose to the top.
3. Leverage social media. It used to be that traditional marketing was king. That is not the case anymore. Social networks allow for a traditional marketing message to have a lot bigger reach, even in this case with the most-watched TV program of the year.
The winner… really?
So what ad was the best this year? It all depends on what target audience the marketers were going for. While Tide’s ad was great, it was most relevant for this year’s audience, so it is likely not going to live on as well as classics like Mean Joe Green's Coke and young Darth Vader’s Volkswagen commercials.
It is quite possible that the worst ad might be the best ad, as GoDaddy’s extended kissing scene might be stuck in people’s heads for a long, long time. Even those that hated it likely didn’t take their eyes off of it, as who is going to turn the channel during the Super Bowl? GoDaddy’s ad might end up being one of those moments we might not want to remember, but cannot forget.
Hopefully you enjoyed the game, watching the Harbaugh brothers battle it out in a nail-biter in the Superdome. But hopefully you got some marketing insights from the 50-plus commercials that aired during the 47th Super Bowl.
Mike Byrnes is a national speaker and owner of Byrnes Consulting, LLC. His firm provides consulting services to help advisors become even more successful. Need help with business planning, marketing strategy, business development, client service and management effectiveness? Read more at ByrnesConsulting.com and follow @ByrnesConsultin.