More Education Than Other Generations
They are more educated and will likely value education highly in the future when it comes time to send their kids to school, so there are a number of stocks that could see a boost here. Some of the ones mentioned in the report are Bright Horizons Family Solutions Inc., Adobe Systems Inc., Alphabet Inc., HP Inc., and Microsoft Corp.
A Different Take On Finance
Lastly, these generations are the ones getting the most attention from financial technology, or "fintech" startups, and for good reason. They are more likely to go to an alternative source for a loan or put retirement funds into an account with a robo-advisor. Some of the publicly traded names listed in this group include First Data Corp. and On Deck Capital Inc.
Goldman Sachs Group Inc. put out a similar report just over a year ago that focused on millennial parents, and the results have been a bit of a mixed bag. Some of the names mentioned in that report, such as Amazon.com Inc., Hasbro Inc., Netflix Inc., Starbucks Corp., and Wayfair Inc. have outperformed the S&P 500 since then. However, others like Target Corp., Walt Disney Corp., Whole Foods Market Inc., GrubHub Inc. and Carter's Inc. have underperformed.
This article was provided by Bloomberg News.