To get started, have your organization build a Facebook brand page and start engaging those that "like" what you are all about! In a relationship business, Facebook will become a bigger key to increased success!

Mike Byrnes is a national speaker and owner of Byrnes Consulting LLC. His firm provides consulting services to help advisors become even more successful. Need help with business planning, marketing strategy, business development, client service and management effectiveness? Read more at ByrnesConsulting.com and follow @ByrnesConsultin.

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