Freedman Financial Associates wanted to get more exposure from some great press the firm had received and found e-mail as a useful tool to do just that.  Freedman boasts, "There have been multiple instances where the e-newsletter has resulted in referrals and speaking engagements."

10. Don't Bore Them
Surprising to some, the financial services world is not the most exciting thing for most people outside of the industry.  Advisors do not have to drown their mailing lists with boring or confusing information about the industry.  Instead they need to build and strengthen relationship.  

By using a firm like Constant Contact, it is easy to have some trial and error communications.  If a topic is or is not popular, the next time you will have a better idea of what to send out.

Drown mentioned, "Most of the stories (we send out) are watercooler conversations."  She explained an article about Coin Star not taking a fee for coins if you opt for a gift card, was one of the most popular pieces they have sent out.  The firm also gives scholarships and they get great feedback on those communications.

It Is A Necessity
To be a successful marketer, a firm has to effectively use e-mail in today. Not so sure about starting your own e-newsletter?  Play around with Constant Contact's free trial.

Mike Byrnes founded Byrnes Consulting to provide consulting services to help advisors become even more successful.  His expertise is in business planning, marketing strategy, business development, client service and management effectiveness, along with several other areas.  Read more at www.byrnesconsulting.com or by typing in his last name in the search field on fa-mag.com.

First « 1 2 3 » Next