3. Make it friendly
Personally, I hate going into a room full of strangers. There are clever ways to encourage your clients to come and bring a friend -- voila, a prospect. A lot has to do with venue and content, and what audience you are going after. Yes, tickets to a box at an NFL game are prized, but super expensive. Some of my all-time favorites include an event held at a spa with manicures and pedicures, an evening at a cooking school, or an art event where regional artists were painting in plain air (outside) and you could watch.  That’s just me. If you think about what will wow your audience that will make them more willing to bring a friend too.