TD Ameritrade Institutional has launched a new VEO Integrated logo to help RIA’s identify third-party technology providers on the custodian's advisor platform.
Participating vendors will use the logo on their Web sites and marketing materials to help advisors identify themselves as "VEO Integrated," according to Jon Patullo, managing director of technology at TD Ameritrade Institutional.
“We are committed to remaining at the forefront of advisor technology to help advisors serve their clients, and the VEO Integrated logo is one of many initiatives we are undertaking to support our advisors,” said Tom Nally, president of TD Ameritrade Institutional.
Over 50 vendors now participate in the VEO integration program, and advisor adoption is up 104% this year, Patullo said. The customized Salesforce CRM app is one of the most widely adopted integrations, with over 1,000 users to date.
The custodian is also working on the release of the Web version of iRebal for late fall, according to Patullo and Nally. It will be provided free of charge to TD Ameritrade's advisors. “A lot of advisors who don’t have a professional rebalancing tool don’t do sophisticated rebalancing,” said Nally. “This tool will empower them to provide this valuable service.”