3. Starting With The Question ‘Why?’
Gerry Klingman, a Raymond James branch manager in New York, said he was influenced by Simon Sinek’s Ted Talk, in which he made it clear that many companies start by focusing on what they do, then how they do it and finally why they do it. Sinek’s recommendation is to reverse that thought process, instead going from “why” to “how” to “what.”
Klingman agreed, stating, “Great companies work in the exact opposite way.” He used Apple as an example.
Sinek asked the attendees, “What is your ‘why’?” and encouraged them to not just think about the professional why, but also the personal why. “What is your personal why?”