The commercial did not just work with women. Men probably benefit from seeing the advertisement even more, because it provides a valuable lesson on discrimination. As a result, the message sparked thinking, questioning of one’s own behavior and some healthy conversations.
Again in the Super Bowl, commercials try to maximize their shelf life by using Twitter hashtags. The title of this company ad was even a hashtag.
Largest shock factor
While many do not find the Super Bowl as a time to address anything too controversial, one company tried to tackle a sobering topic and bring attention on their organization.
Nationwide’s “Make Safe Happen” pointed out that ‘the number one cause of childhood deaths is preventable accidents.’
On one hand, this was a huge buzz kill during one of the ‘funnest’ nights in America and it should have aired another time.
On the other hand, as a dad of two young kids, if this ad starts conversations that help kids from dying from avoidable deaths, it was worth every second and every penny.
While it will never be ranked the most popular, I hope it is memorable. I also hope the fallout in the coming days, creates awareness and helps saves lives. Nationwide’s makesafehappen.com has tips in areas like preventing burns, poisoning, falls and tip overs, and car safety.
Other thoughts
There were more ads that got Dad’s to tear up and kids to hug them, they touched hearts and made people smile, while also pointing out interesting products and services. Still, the more-somber-than-normal Super Bowl ads, had many good commercials, but not many that stuck out as great.