The Guardian Life Insurance Company of America has hired Beata Rogala as second vice president of enrollment and eBusiness in worksite markets. In this newly created role, Rogala will lead the development and execution of Guardian’s enrollment strategy. This will include leveraging the firm’s technology, platforms and capabilities across all customer touch points -- printed materials, online, telephone and in person. Rogala joins Guardian from MetLife, where she served as vice president of group voluntary benefits marketing.

The Guardian provides business owners and their employees with life, disability income and dental insurance products, and offers funding vehicles for 401(k) plans, annuities and other financial products.

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