Most importantly, the new design is mobile friendly.
TIAA is also engaging in a multi-format marketing campaign to emphasize the ways in which it delivers consumer-oriented financial services.
While TIAA's products aren't changing, the name change overturns nearly a century of tradition.
The company’s name comes from the Teacher’s Insurance and Annuity Association, an entity created by philanthropist and steel maven Andrew Carnegie in 1918 to support the retirement of Cornell University professors.
In 1952, the College Retirement Equities Fund was founded by TIAA to allow college faculty to invest in equities through a variable annuity product, and the organization became TIAA-CREF.
“Our name was born out of two products very critical to people in retirement planning, but we recognized that our company and the needs of investors have broadened dramatically,” Weaver said.
Today, TIAA manages $854 billion in assets globally.