As part of an ongoing rebranding effort, New York-based TIAA is rebranding its investment organization as TIAA Global Asset Management.

The investment subsidiary was previously known as TIAA-CREF Asset Management.

Last month, TIAA announced that it was dropping its ‘CREF’ surname to create a more consumer-friendly brand image.

“The new brand recognizes that we serve a wide range of investors around the world, from retirement plan sponsors and participants to high net worth individuals, financial advisors and some of the world’s largest institutional investors,” Rob Leary, CEO of TIAA Global Asset Management, said. “It also speaks to our commitment to continue growing the business across geographies in order to better serve our clients’ needs and goals.”

The venerable investment organization has existed since 1918, but in recent decades it has expanded its capabilities in traditional equity and fixed-income investing, alternatives and socially and environmentally responsible investing. In 2014, TIAA acquired Nuveen Investments, expanding its presence in the retail, high-net-worth and financial intermediary spaces.

TIAA Global Asset Management collectively manages approximately $854 billion in assets in 40 different countries through a multi-boutique structure.