Joshua Brown, who has just been named the most influential financial advisor on social media for the second year in a row by BrightScope, said Monday he is tweeting less and enjoying the fruits of his labor more.

“I am having conversations less frequently on Twitter and diving into the conversations I am having more,” said Brown of New York-based Ritholtz Wealth Management.

Brown said he fears if followers find he is having 50 conversations a day, they will drop him because he is taking up too much of their Twitter feeds.

When choosing whom to follow, Brown said he likes to see the thoughts of Twitterers who bring in new thinking even though they may have few fans.

In the year after he was first named to the top spot by BrightScope, the advisor said he’s found people are treating their Twitter profiles more seriously than before: more with biographical information and more with photographs instead of the uncolored egg that appears when someone has not bothered to download a picture.

His most cogent piece of advice about social media to other advisors may be that Twitter doesn’t mean anything.

“What makes you influential is having more long-form writing in terms of a blog,” said Brown.