While Trump’s specter looms large, not many assume he’ll actually make it to the White House.

“I am amazed at Davos about how many people are taking Trump as seriously as they are,” said Martin Sorrell, WPP’s chief executive. “I think it doesn’t matter who the Republicans put up, I think Hillary will win.”

Sorrell said he thinks the Republican nomination will go either to Trump or to Texas Senator Ted Cruz. On Wednesday, former Alaska Governor Sarah Palin endorsed Trump, lending the support of a Tea Party favorite. Still, that’s not a constituency with many members in Davos.

“If you bother to read some of the serious analysis of Trump’s support, you realize that it’s a very fragile thing and highly unlikely to deliver what he needs in the crucial first phase of the primaries,” said Niall Ferguson, Laurence A. Tisch professor of history at Harvard University. “By the time we get to March-April, it’s all over. I think there’s going to be a wonderful catharsis, I’m really looking forward to it: Trump’s humiliation. Bring it on.”
 

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