And under the alternative scenario of a Clinton presidency -- still the likeliest one, according to pollsters and oddsmakers -- Ries says that even if the Trump brand has taken a hit, the damage won’t last forever.
“If he loses, he makes the most of the media attention and moves on,” she said. “Five years from now, a lot of that is going to be forgotten, and what will be remembered is that crazy rich guy who ran for president.”
This article was provided by Bloomberg News.