Trust Company of America, an independent custodian offering integrated technology and back-office services for RIAs, is partnering with two new firms as it continues to grow, the firm announced Wednesday.

In addition, it has added 19 new advisory clients so far this year for a total of 150 advisors, says Joshua Pace, senior vice president of business development. Trust Company of America now has $12.5 billion in assets under custody.

A partnership has been established with RIA in a Box and Trust Company of America’s Advisor Pathways program, which assists RIAs in choosing a new career direction, such as starting an independent firm, joining an existing firm or selling the practice.

Trust Company of America also is partnering with United Planners Financial Services, a national RIA and independent broker-dealer with more than 350 advisors.

In other new business developments at the company, new branding has been rolled out that emphasizes Trust Company of America’s noncompetitive relationship with RIAs and its focus on helping advisors work more efficiently and grow their businesses.

“Our growth speaks to the momentum in the marketplace. We enable advisors to put smaller accounts on parity with larger accounts and in that way everybody grows,” Pace says.