TD Ameritrade Institutional and Ameriprise Financial are sponsoring a research initiative of the CFP Board of Standards Inc. designed to draw more women into the financial planning industry, the CFP Board announced Thursday.
The research will provide information to support the CFP Board’s Women’s Initiative to increase the number of women who enter the financial planning profession and obtain the CFP certification. Currently, only 23 percent of CFP professionals are women, a number that has not changed in more than a decade.
“This is an exciting collaboration among three organizations that care deeply about the future of the CFP certification, women in the financial planning profession and increasing the number of advisors to help Americans achieve their financial goals,” says Nancy Kistner, chair of the CFP Board’s Women’s Initiative and the former chair of the organization’s board of directors.
The CFP Board is currently conducting research addressing the root causes of why more women are not choosing financial planning as a career. Results of the research are expected to be released later this spring. The financial sponsorship will assist the CFP Board in completing and promoting the research and recommendations through a white paper and communications initiatives planned for 2014, the board says.