United Capital Financial Advisors LLC has acquired FlexScore, a digitized financial planning tool that enables consumers to grade their financial well-being, United Capital announced recently.
Terms of the deal were not revealed. United Capital, a financial management firm based in Newport Beach, Calif., with $15.4 billion in assets under management, had previously contracted with FlexScore to make the tool available to its advisors.
FlexScore was developed by Jason Gordo and Jeff Burrow to enable clients to determine their financial wellness by answering FlexScore questions. The person is then assigned a score that can be improved by taking positive financial actions that are recommended by the website, such as wrtitng a budget, increasing contributions to a 401(k) or paying off debt.