United Capital Advisors LLC, an independent private wealth consulting firm with $10.6 billion in assets under management, has acquired Valley Wealth Inc., led by founders Jeff Burrow and Jason Gordo, to its firm.
Valley Wealth, in Modesto, Calif., brings $320 million in assets under management to the deal. It serves 450 households. Burrow and Gordo join United Capital as directors. Seven professionals who have responsibilities as wealth advisors and administration and client services duties also are joining United Capital.
In addition to building Valley Wealth, Gordo and Burrow founded FlexScore, where they serve as CEO and president respectively. FlexScore’s planning tool uses gamification to reward consumers for good financial decisions, culminating in a score for financial health. United Capital has used FlexScore since April.