Wealthcare Capital Management, a wealth management firm with $1.5 billion in assets under management headquartered in Richmond, Va., is opening a Mid-Atlantic regional headquarters in West Chester, Pa., the firm announced Thursday.

Wealthcare is the inventor of Financeware, a software platform used by 30,000 advisors. The software enables advisors to use a goals-based planning process for their clients, Wealthcare says.

“Our vision for accelerating Wealthcare’s growth is becoming reality, as we expand our footprint and enhance the unique combination of goals-based advising and exclusive technology to power better results for clients,” says Jim Ashton, a Wealthcare board member and general partner of NewSpring Holdings, the parent company of Wealthcare.