About three quarters report a sense of fulfillment from their philanthropic activities and that they gain satisfaction from the impact their money can have on others.
The things that can prompt donors to stop giving are too frequent solicitations, a change of leadership at the charity or a change of circumstances for the donor family.
"Nonprofit organizations that understand what matters most to donors, that have a clearly articulated mission, and are transparent in the reporting of both their financials and the sustainability and efficiency of their operations have a significant advantage in attracting and maintaining relationships with wealthy donors," says Claire Costello, philanthropic practice executive for U.S. Trust, Bank of America Private Wealth Management.
--Karen DeMasters