Wells Fargo Advisors has named Anne Larson as director of client acquisition. Larson most recently served as head of marketing for Wells Fargo Merchant Services. She was previously with Charles Schwab, where she led 30 branches and 100 financial consultants as regional vice president of sales.   

Erin Rich has been named director of client experience. With more than 18 years of experience at the firm, Rich most recently created and led an effort focused on sales strategies and customer experience within Wells Fargo Bank.

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