Wells Fargo Advisors today appointed Kent Christian, currently head of the firm's Financial Services Group, as president of Wells Fargo Advisors Financial Network (FiNet).

FiNet is the broker-dealer affiliate through which St. Louis-based Wells Fargo Advisors supports independent financial advisors. Christian will report to Brand Meyer, president of Wells Fargo Advisors' Independent Brokerage Group.

Wells Fargo Advisors CEO and President Danny Ludeman said Christian's appointment "underscores the importance we place on serving the needs of independent business owners. It also affirms our commitment to the multi-channel model that provides choice and flexibility to advisors and clients."

Christian joined Wells Fargo Advisors in 2005 as president of the Independent Brokerage Group, which includes FiNet. Most recently, he was president of Wells Fargo Advisors' Financial Services Group (FSG). Before joining Wells Fargo Advisors, Christian was the national sales director for Raymond James Financial Services.

"In many ways, returning to the independent brokerage business is like a homecoming for me and I look forward to leading this business at a time when its potential for growth has never been greater," Christian said.

A search is underway for a successor to lead Wells Fargo Advisors' Financial Services Group, Wells Fargo officials said.

-Jim McConville