Denver-based Janus Capital Group joined the burgeoning field of smart beta managers with the launch of two ETFs last month.

The Janus Small Cap Growth Alpha ETF and the Janus Small/Mid Cap Growth Alpha ETF are the first two funds Janus has branded as Smart Growth ETFs.

The ETFs will attempt to follow proprietary indexes, which evaluate every eligible company on 10 fundamental factors. After identifying companies meeting the funds’ criteria, Janus’s methodology selects the top 10% while attempting to remain diversified across sectors.

The funds are Janus’s first ETF launches since its acquisition of VS Holdings Inc., the parent company of VelocityShares.

 

 

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