Be A Part Of The Sharing Economy
The key for advisors to understand is that the process for helping clients avoid a Y2K effect on their retirement can’t be a one and done type thing. Financial professionals need to develop a consistent and reliable communication pattern that meets the needs of various types of clients. Financial content combined with personal stories, trivia questions, or brainteasers can meet the needs and interests of different clients.
I realize some of this may not feel like it’s an advisor’s responsibility, but let me assure you, helping a client catch even a small glimpse of who they really are or can be pays better dividends than any portfolio you can build.
Overall, retirement, like Y2K, can be a scary time filled with unknowns that can cause stress and worry. Whether it’s having extra food, water and batteries on hand or helping a client figure out who they really are when they are no longer working, it’s essential for advisors to help clients avoid getting caught up in the collective anxiety of a problem. That means giving them specific strategies to step outside the box of traditional retirement, focusing them on doing instead of just being, and providing consistent communication to support their transition efforts.
Robert Laura is the president of SYNERGOS Financial Group, the founder of RetirementProject.org and the creator of the Retirement Wellness Marketing Program for Advisors. He can be reached at [email protected].