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My clients were starting to feel more optimistic after
the market rebound of 2010. And after the last few years, their relationships
with me were stronger than with the firm I represented. So I thought I was
finally ready to open my own business. I just didn’t understand how difficult
it would be to get my name on the door. -- Susan S., breakaway broker
This is a story I often hear.
Advisors dreaming of independence seek greater flexibility and freedom. Yet with
greater freedom comes greater responsibility. If you’re considering breaking
away, it may be prudent to first ask yourself: “What am I breaking away from?”
How you answer this question can
make all the difference in how successful your transition is. Advisors who move
toward something positive are far more successful as independent business
owners than advisors who break away from something negative. Many advisors go
independent because they want higher payouts. This might seem smart in the
short run, but in the long run it’s no reason to take on a transition.
Independence entails a host
of tradeoffs. The best reason to break away is because you seek a business
environment that will allow you to better serve your clients. Only then will you be able to fully weigh
the risks and tradeoffs, and find the best business model and platforms for the
level of service you want to provide.
The Risks
I met an advisor team last
year that well exemplified the risks of independence. They had left a large
wirehouse and formed an independent firm. Then the market downturn hit--client
assets fell, managing the ship was more time-consuming, and the drains on
overhead became unbearable. Long story short, this team ended up forgoing their
dreams of indie life and went back to Wall Street.
You can imagine the
disruption: First, you persuaded clients to follow you into independence, and
then just a short period later you’re admitting that this was a mistake.
This story underscores how
important it is to find the right model. Every business and industry
experiences periods of retraction. Larger corporations provide a certain level
of stability, because their infrastructure is built to withstand volatility. In
contrast, an independent RIA firm with six employees could nosedive if it has
to lay off just two people.
If you understand the business
risks at hand, you’re better positioned to seek out the type of support and
resources that can help mitigate them. For instance, depending on the type of
services you provide, you may be more exposed to compliance risks. There are
human resources risks--hiring and firing employees has significant financial
repercussions. There are also legal risks to consider between you and vendors
you have contracts with.
The Benefits
I’ve known many advisors who choose
not to break away for these very reasons. The tradeoff is that for large
corporations to efficiently scale compliance, human resource and legal operations
to cover a large number of advisors, they must enforce uniform policies and
procedures. Advisors in this world must adapt their businesses to fit into
these prescribed parameters.
For instance, a few weeks ago
I met with an advisor team that has built a very successful practice by taking
on the role of “personal CFO” for clients. This means that, in addition to
buying and selling mutual funds and bonds for investors, they are also helping
clients acquire, say, a marina or an airplane. They manage their clients’ real
estate holdings, bill paying, contract negotiations, etc.
This type of family office
level of service is simply not feasible in the wirehouse world. For large
firms, keeping a check on 20,000 or more advisors who are paying bills and
buying artwork for clients just doesn’t work. There are too many liabilities involved, particularly since
family office services isn’t the core business of wirehouses.
Another prime example is
advisors who want to start their own hedge fund or mutual fund. At a wirehouse,
which makes its own proprietary products, this is just a complete no-go.
Many advisors also specialize
in serving the investment needs of business owners. Imagine an advisor whose
client is the CEO of a local biotech firm. One day, this CEO says, “Craig, we’re
looking to acquire another business--can you help us with that?” At best, the
wirehouse advisor can only refer this CEO to a distant colleague. Wirehouse advisors aren’t involved in
mergers, acquisitions or raising capital--that role is reserved for investment
bankers. Again, the entrepreneurial advisor’s hands are tied in the wirehouse
model.
The Tradeoffs
The challenge of independence
is running a successful operation--your way. Last week, I visited a large RIA
firm in Santa Monica, Calif. This team had chosen independence because their previous
wirehouse experienced too many distracting challenges during the financial
crisis. Initially, they went independent and signed up with a traditional,
discount brokerage custodian.
The problem is these advisors
serve sophisticated, high-net-worth investors. They needed the lending and
trading capabilities they were used to at their wirehouse. The custodial
platform they had chosen, however, was geared for serving mass market clients.
Not only were the products and capabilities not a match for this RIA, but the
culture and service model was wholly different from what they and their high-net-worth clients were accustomed to.
This advisor team had
admittedly taken for granted the global resources and capabilities that their
previous firm provided. As with our earlier example, these advisors ended up moving
their clients a second time to get the right fit. First, they moved clients
with them to independence, and then they moved clients to a new custodian that better
matched their needs. Aside from
the overall disruption to the business, the team also had to absorb another
round of unexpected transition costs.
The Choice
Advisors who start their own
independent broker-dealer or RIA firm undoubtedly enjoy the greatest freedom to
customize their businesses. But they are often on their own when weighing the
pros and cons of business models, vendors and resources.
Without an experienced
partner who knows and understands the industry landscape, advisors with this
level of independence must make a substantial investment of time and money to
implement and consistently enforce best practices, policies and procedures.
Remember, the more customized and fiduciary services you provide, the higher
your potential liability. The more financial services you provide for high-net-worth clients--preparing taxes, bookkeeping, mortgages, property/casualty
insurance, etc.--the more
liability.
Ultimately, reducing business
risks while expanding service capabilities is the task of the independent
advisor. The only “wrong choice” of business model is the one that doesn’t
allow you to balance both of these objectives--and truly reap the rewards of
being your own boss.
Craig Gordon is the director of RBC Correspondent and
Advisor Services. RBC Correspondent Services provides clearing, custody and
execution services for independent broker-dealers. RBC Advisor Services offers
custodian, brokerage and wealth management solutions for RIAs serving high net
worth clients. RBC Correspondent Services and RBC Advisor Services
are divisions of RBC Capital Markets LLC, member NYSE/FINRA/SIPC.
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