10. Deliver Great Service
“Our primary source for referrals is through our existing clients.
"Rather than focusing our marketing efforts on attracting new ‘unvetted’ prospects, we elect to provide an abundance of value-added services to our existing clients. I’d rather spend my money keeping clients rather than finding clients.
"Through our events, continued communications and high-touch services, we believe that we provide a service standard that can’t be found anywhere else in our community. As such, our existing clients brag about their experience here and tell their friends. New prospects are already sold on us before they ever walk through the door.”
Marc Freedman, president and CEO of Freedman Financial Associates Inc.