Name: John Sarson 
Title: Managing partner
Company: Sarson Funds, LLC
Web Address: https://www.sarsonfunds.com

John Sarson is managing partner and chief investment officer at Sarson Funds, which offers blockchain technology and cryptocurrency marketing and educational services to financial professionals and their clients.

How did you personally become involved in fintech
The RIA we started in 2016 was built around following trends in global asset classes. When Bitcoin took centerstage in 2017, we began the process of evaluating digital assets. We were skeptical. As a quantitative manager, we were trained to ignore wild claims being made by shrill voices. 

Starting in April of 2017, we studied Bitcoin and its underlying blockchain technology with the same Wall Street standards we use for security analysis. We weren’t ready for the implications of what we were about to find. What we discovered was a paradigm shifting protocol breakthrough for computer programmers with enormous spillover opportunities for dozens of other industries. Three years and three crypto funds later, our firm is now watching with astonishment as new technologies are delivering real solutions to some of the world’s oldest and most challenging problems. 

What does your firm do/offer within the fintech sector? 
We are an RIA working with other RIAs to help safely incorporate digital assets into client’s asset allocations. We provide blockchain technology and cryptocurrency educational services and investment vehicles designed for the financial professional community and their clients. At Sarson Funds, we believe that disruptive innovation deserves unbiased education and transparent investment products. 

What do you believe the next major innovation in financial technology will be and why?
The “tokenization” of assets is going to change the way assets are sold and owned around the world. It is starting with real estate. Using blockchain technology to power a tokenized fractional ownership program of a capital asset will unlock enormous value for owners of prime real estate. Tokenization allows rents to flow down to token holders and things such as proxy voting and corporate governance to flow digitally from token holder to issuer. Suddenly, the whole world can afford to buy a share (and share in the rent received by) the Empire State Building or the Burj Khalifa.

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