Editor’s Note: This article is based on Steve Sanduski’s podcast interview with Rohit Bhargava, founder of the Non-Obvious Company. To access more than 100 interviews with industry leaders, subscribe for free to Steve’s podcast, Between Now and Success by clicking here.

It’s impossible to achieve meaningful, sustainable growth if you’re satisfied just keeping pace with your competition.

Being “current” with what’s happening in the industry today won’t allow you to get ahead. The reality is, if you don’t have one eye on what’s around the corner, you’re always going to be at risk of getting left behind.

That’s one reason why I look forward to the annual installments of Rohit Bhargava’s Non- Obvious books, which have been read and shared by over one million readers. Each year, Rohit identifies trends in business, marketing and culture that he hopes will help his readers “win the future.”

“My definition of a trend is a curated observation of the accelerating present,” Rohit says. “Curated observation is because I spend a lot of time kind of like a museum director curating and figuring out what’s the best thing to pay attention to, what should be on ‘display.’ The accelerating present is a phrase that I use to describe the idea that these are things that are happening right now, and the prediction is this is going to accelerate. It’s going to change the way we think. It’s going to change what we believe, how we buy, how we sell.”

Rohit is the founder and chief trend curator of the Non-Obvious Company, which helps companies and leaders win by learning to see what others miss.

On a recent podcast, I talked to Rohit about some key trends from the 2019 edition of Non-Obvious that financial advisors are going to want to pay special attention to. The rapid advances in technology, media, and marketing have put our business in an “accelerating present” for more than a decade now. Rohit’s observations will help you stay ahead of the curve.

Retro Trust

The day after the Super Bowl, football fans were picking apart what the Rams could have done differently to beat the Patriots.

First « 1 2 3 4 » Next