Phoenix-based Advisor Group announced today that it is upgrading its digital marketing platform with the help of FMG Suite, a marketing-oriented fintech.
Together, the firms will enhance Advisor Group’s MyCMO automated marketing platform with new tools including personalized video content and technology that includes an application of artificial intelligence (AI).
“Our enhanced MyCMO platform leverages Advisor Group’s proprietary content, the powerful technology of the FMG Suite platform and the knowledge and experience of our internal team of expert marketing strategists, making it easy for financial professionals to create and execute a sophisticated, integrated marketing plan that is customized, authentic and measurable in results,” said Advisor Group CMO Susan Theder in released comments. ”We're proud to be in our financial professionals’ corner and to provide them with the solutions they want and need to achieve their goals.”
New features include Curator, which applies AI to scour the web for articles from reputable sources which advisors can then provide to clients and prospects. The enhancements also allow advisors to use GIFs, attachments and links within client emails to deliver video content.
Included via MyCMO are data-driven and consultative marketing recommendations from Advisor Group’s marketing strategy team and real-time performance metrics to measure the success of marketing campaigns. The platform also includes proprietary content designed to be used across all media: web, print, email, presentations, events, video, e-books, blogs, social media and greeting cards.
According to a corresponding Advisor Group announcement, a pilot group of its advisors have been using these enhanced tools since the beginning of 2020 and, on average, experienced significant and continues business growth through the disruption caused by the coronavirus outbreak.