North Island Credit Union, a division of California Credit Union, has chosen Ameriprise Financial Institutions Group (AFIG) to expand its financial planning offering, Ameriprise Financial announced today.

The credit union, which operates in San Diego County, serves more than 165,000 members with 25 branches across Southern California. Its investment program comprises 11 financial advisors in San Diego and Los Angeles, who manage $750 million in brokerage assets, according to a press release.

The credit union has rebranded its investment group to North Island Credit Union Wealth Management, a financial advisory practice of Ameriprise Financial Services LLC. As noted in the press release, the partnership will provide North Island Credit Union members “access to personalized advice paired with financial planning solutions and robust investment products that are tailored to their individual needs and goals.” It further stated that members will have access to financial advisors wherever and however they choose.

“Our partnership with Ameriprise Financial significantly enhances our investment solutions, helping members achieve their goals through a broad array of investment products, an improved digital experience, and financial planning tailored to their unique needs,” North Island Credit Union CEO Steve O’Connell said in a statement. 

Jay McAnelly, AFIG group vice president, said his company is excited to bring its advice offering to North Island Credit Union. “Our unique advice approach—combined with our breadth of investment products, digital tools, and end-to-end support—will position North Island Credit Union to effectively help more of its members plan for the future,” he said.

This is the third credit union this year to move its investment program to the AFIG platform. In March, Ameriprise announced that Idaho Central Credit Union, the state’s largest credit union with more than 440,000 members in 41 locations throughout Idaho and $7 billion in assets, selected AFIG as its broker-dealer and leveraged its platform to establish a wealth management program. And in June, Randolph-Brooks Federal Credit Union of Live Oaks, Texas, with more than 950,000 members and 61 branch locations throughout the state and $800 million in assets, selected Ameriprise to be its broker-dealer.