In March 2015, Leonardo DiCaprio dropped $1 million on a piece of artwork he had only seen on Instagram. The Hollywood star is an avid art collector and part of the growing population of young—and often beginning—collectors, who are comfortable purchasing works of art online. These works are usually less than $5,000 and often under $1,000, and most are by emerging artists.

The piece that caught DiCaprio’s eye online was Jean-Pierre Roy’s “Nachlass,” a colorful science fiction piece.

Many Gen Xers and millennials are comfortable buying art online, often without even seeing it in person. This has opened up a wider audience for emerging artists to reach beginning collectors.

In the process, a collector’s first steps into the art world can be a way for financial advisors to expand their relationship to other areas of a client’s life, because new collectors may need advice on insurance and provenance even for pieces that are worth only a few thousand dollars.

Online shopping for art not only brings new buyers to the market, it has changed the way some artists approach their work. “Artists are starting to make artwork that is internet-friendly,” says Anthony Barzilay Freund, director of fine art at 1stdibs, an online marketplace for luxury goods, including contemporary and vintage furniture, art and jewelry.

“Young people are conditioned to seeing things on screens, so artists are producing works that really pop on screen. Having less expensive works available, or at least viewable, online has democratized the art world.”

Art websites, such as Artnet.com and Uprise Art, have sprung up to meet the online demand. And galleries that exhibit artwork online have started putting prices on the pieces, something that was unheard of in the past. Uprise Art even has a page of works for less than $800.

And this trend has prompted Axa Art, the art insurance line for Axa insurance company, to develop a new insurance product to cover collectors who are just beginning to acquire lower-priced pieces. It launched in March with premiums as low as $75 a year and can be purchased online. Insurance for higher-end works of art have costly minimums that young collectors can’t afford and don’t need, says David Thompson, an underwriter for Axa Art.

“Galleries are trying to figure out how to target the millennial market,” says Thompson. “Galleries want the young collectors because these are the big purchase collectors of the future. If they don’t adapt to the new purchasers, they will not exist in a few years.”

Amber Boissonneault, a salesperson at Taglialatella Galleries in New York City and a beginning collector herself, says that when galleries hold big events, smaller satellite shows now often pop up around them selling less expensive works of art for $1,000 or less.

“A collector who is just starting out can put the art pieces that cost a few hundred or a couple of thousand dollars on a homeowners insurance policy, but that does not give you the best art insurance,” Boissonneault says. “A small collection can add up in value very quickly.”

Thompson says even beginning collectors want artwork restored if something happens to it, rather than getting money for it. “Ninety percent of claims we get are partial losses, and most happen when something is being transported.”

For instance, Axa Art had one claim for a painting of pink poppies that was shipped in bubble wrapping. When it was unwrapped, the imprint of the wrap had transferred to cover the painting with spots.