New York-based Atria will make Auburn, Calif.-based Riskalyze’s risk alignment and portfolio analytics tools available to its affiliated advisors.
Atria, which has 2,500 advisors as part of its RIA and five subsidiary broker-dealers, will make Riskalyze available at no cost as part of its technology suite and integrated financial solutions, namely Unio, its advisor platform, and Clear 1, its client platform.
Atria said the partnership will enable its advisors to gain greater insight about client risk tolerance.
“We’re focused on providing holistic financial planning solutions to financial professionals so they can develop and implement the most impactful plans for their clients,” said Eugene Elias Jr., chief operating officer and founding partner at Atria, in a news release. “Understanding a client’s risk is imperative in providing holistic advice, which is why we are so excited to have an enterprise solution in place with Riskalyze. We feel that this partnership will provide immense benefits to our subsidiary financial professionals and those looking to partner with us in the future.”
Through its subsidiaries, including the recently acquired Western International Securities and SCF Securities, Atria now administers $90 billion in assets.
This is the second major partnership for Riskalyze this year. In January, the firm announced a deal to offer its software to Cetera’s advisor network.
“Our shared vision of providing advisors with the tools and technology to have more meaningful interactions with their clients led us to a natural partnership with Atria,” said Drew DiMarino, chief growth officer at Riskalyze, in released comments. “The cultural alignment between our two firms is rare, and we’re excited to be riding along on the proverbial rocket ship with them.”